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AnveMark - A New Generation of Market Research, Born from Experience and Built on Truth
AnveMark - A New Generation of Market Research, Born from Experience and Built on Truth
ABOUT ANVEMARK
ABOUT ANVEMARK
We didn’t just start AnveMark.
We needed it to exist.
After years on the ground, navigating the realities of primary market research in India witnessing firsthand the cracks in the system we knew something had to change. Data distortion, fudged insights, "under the table" practices, and the disturbing ease with which unethical shortcuts were normalized… it was exhausting. And it was dangerous. Not just for businesses, but for truth itself.
This isn't just a professional story. It's personal.
We’ve sat in rooms where fabricated data was sold as fact. We’ve seen vulnerable participants manipulated for biased feedback. We’ve watched institutes charge young researchers for bloated, irrelevant courses promising careers built on shaky foundations. And worst of all, we’ve watched the trust in market research erode, slowly and silently.
So, we built AnveMark.
Not just as a company but as a commitment.
The AnveMark Ethos: Research with a Spine
The AnveMark Ethos: Research with a Spine
AnveMark was born to create a new chapter one where authenticity isn't a luxury; it’s the baseline.
We’ve redefined what market research should look like, combining ethical rigor with powerful emotional and behavioral insights. Because in today’s fast-moving world, data without context is noise. And insight without empathy is incomplete.
Here’s how we’re changing the game:
No Grey Profiling. No Guesswork.
Our research methods are clean, respectful, and real. Every number, every quote, every behavior is backed by real engagement not convenience sampling or fabricated stories.High-Fidelity, Low-Bias Data Collection.
Our in-house trained field teams operate with zero middlemen. No third-party fudge factors. Just human truth captured ethically, tracked transparently.Real-Time Dashboards. Tech-Enabled. Emotionally Tuned.
We use behavioral tools like eye-tracking, neurology inputs, and immersive kiosks to measure not just opinions but reactions. Because how people feel > what people say.Untapped Premium Access.
We reach the gated communities and elite audiences that most firms overlook responsibly and with full consent. No more outdated mass samples pretending to represent modern India.Ethics at the Core.
We stand firmly behind ESOMAR and MRSI codes, not just as rules, but as non-negotiable values. Transparency, respect for privacy, informed participation these are pillars we don't compromise.
Why This Matters (To You, Too)
Why This Matters (To You, Too)
Whether you’re a startup founder, a global brand manager, or someone trying to understand your customers better you deserve research you can trust.
AnveMark isn't here to chase vanity metrics. We’re here to uncover reality and give it to you raw, clean, and meaningful. We don’t sell "nice" stories; we build true narratives that help brands evolve, adapt, and grow with clarity.
Because when research is built on manipulation, the future is built on fiction.
But when research is built on truth, empathy, and intelligence, we don’t just answer questions — we unlock possibilities.
Welcome to AnveMark.
Welcome to AnveMark.
The Future of Market Research Has Integrity.
Let’s build it together.
ABOUT DIRECTORS
ABOUT DIRECTORS
Mr. Nishit Jayant Ghume
Mr. Nishit Jayant Ghume
Founder, CBO (Chief Business Officer)
Founder & CBO – Mr. Nishit Jayant Ghume
Mr. Nishit Jayant Ghume is a focused and empathetic leader, known for his consistency, inquisitiveness, and ability to align consumer psychology with business needs. As the person spearheading AnveMark’s growth at the frontline, he blends strategic foresight with hands-on execution.
With over five years of experience across FMCG, Pharma, Healthcare, Tech, Finance, Automotive, and Education, Nishit brings deep industry fluency and sharp consumer behavior mastery. His expertise spans brand positioning, growth strategy, competitive intelligence, and regulatory compliance under frameworks like GDPR, HIPAA, ESOMAR, and MRSI.
As CEO, Nishit drives AnveMark’s vision by combining sales and marketing leadership, strategic alliances, and financial governance with a strong commitment to sustainability and ESG practices. A natural relationship-builder and mentor, he ensures every client partnership is authentic, future-ready, and delivers measurable impact in today’s evolving marketplace.
Ms.Tanovi Mondal
Ms.Tanovi Mondal
Founder, CEO (Chief Strategy & Execution Officer)
Ms. Tanovi Mondal is a passionate and agile leader, known for blending emotional intelligence with strategic foresight. With over five years of experience across brands like P&G, Mamaearth, and Momspresso, she has positioned AnveMark as a powerhouse of authentic, future-ready insights.
Tanovi’s expertise spans quantitative and qualitative research from survey design, advanced statistics, and predictive analytics to ethnography, semiotics, and co-creation workshops. She pairs this with mastery of big data, machine learning, and neuro-analytical techniques, ensuring that AnveMark delivers insights that are both human-centered and technology-driven.
Her domain fluency cuts across FMCG, Pharma, Tech, Healthcare, Finance, and Education, with strong awareness of global compliance standards (GDPR, HIPAA, ESOMAR). A visionary strategist, she integrates research with brand growth, product innovation, and ESG-driven consumer trends, helping clients stay ahead of shifting markets.
As a CSO, Tanovi leads with vision, innovation, and mentorship, building scalable models in operations, logistics, finance, and R&D. Her ability to fuse advanced analytics with consumer psychology is taking AnveMark and its clients to the next level creating meaningful, lasting connections between brands and their consumers.
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