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Introducing 360° Market Research by AnveMark
Introducing 360° Market Research by AnveMark
Complete clarity. Deeper insights. One integrated view.
Why 360° ?
Why 360° ?
Markets are complex. A siloed view isn’t enough. AnveMark blends multiple methodologies qualitative, quantitative, cultural immersions, and advanced analytics to give you the full picture. Markets aren’t one-dimensional, and neither are people. 360° Market Research gives you a complete toolkit qualitative, quantitative, or both designed to answer your toughest business questions. It’s built for brands that want more than surface-level answers those who want to truly connect with their users, uncover motivations, and build clarity for smarter, practical decisions.
What’s Inside a 360° Study
What’s Inside a 360° Study
Consumer insights + behavior mapping (needs, pain points, motivations)
Competitive benchmarking to know where you stand
Category trend analysis for future readiness
Opportunity gaps & forecasting for growth strategies
What Makes AnveMark Different
What Makes AnveMark Different
Instead of “siloed studies” or one-size-fits-all reports, we:
Combine all relevant techniques (qual, quant, ethnographic, behavioral)
Put emphasis on depth of connection, not just response counts
Deliver decision-ready insights, free from jargon and clutter
Build reports that show you not only what’s happening, but why, and what to do next
What You Get (And What You Don’t Pay For)
What You Get (And What You Don’t Pay For)
You’re investing in:
A complete toolkit (qual, quant, or both)
Verified respondents & rigorous data collection
Competitive, category & trend benchmarking
Opportunity gap identification + forecasting
Practical recommendations you can apply immediately
You’re not paying for:
Unnecessary layers of jargon
Overpriced, over-complicated decks
Generic “one-method-fits-all” studies
Why it matters?
Why it matters?
Markets and people are complex single studies won’t cut it. If you’re serious about truly knowing your users, you need every tool in the box: qualitative depth, quantitative breadth, or both.
360° Market Research helps you connect with consumers on a deeper level, uncover motivations, and see beyond surface data. The outcome? Clarity + confidence in every business decision.
Ideal for Brands Who…
Ideal for Brands Who…
Want to move past guesswork and understand users deeply
Are entering new industries or categories where risk is high
Need end-to-end consumer & market mapping for long-term planning
Want clear, practical, and logical insights that can be executed, not just studied
Modular Enhancements (Optional Upgrades)
Modular Enhancements (Optional Upgrades)
Enhance your research package with tools that add clarity, depth, and speed tailored to your business needs.
🔹 Advanced Analytics (Predictive modeling, conjoint, TURF, regression, segmentation, Helps with “what if” scenarios before big investments)
🔹 Voice & Sentiment Analytics (AI-driven tone, emotion, and sentiment tracking from responses, Useful for campaign testing & reputation studies)
🔹 Interactive Dashboards (Live dashboards with filtering by segment, region, demographics, Perfect for CXOs and teams needing real-time insights)
🔹 DIY Review Tools (Platforms to collect, monitor, and amplify customer reviews, Boosts reputation marketing & consumer trust)
🔹 Go/No-Go Decision Reports (Crisp, binary-style recommendations (launch vs. hold, expand vs. refine) Ideal for brands under tight timelines )
🔹 Verbatim Quotes & Consumer Tagging (Direct consumer voices + tagged insights by theme/region, Great for marketing & communication teams to use in campaigns)
🔹 Regional & Cultural Insights (Layered cultural/linguistic analysis for diverse Indian markets, Helps national brands localize strategies effectively)
Use Cases for 360° Market Research by AnveMark
Use Cases for 360° Market Research by AnveMark
🔹 New Product Launch
→ With 360° research, they test taste perceptions (qualitative focus groups), measure purchase intent (quant surveys), and map competitors’ campaigns.
Outcome: a refined formula + strong positioning before launch.
🔹 Brand Repositioning
→ We combine social listening, ethnographic immersions, and attitude surveys to uncover values. The insights reshape packaging, influencer strategy, and messaging without alienating older customers.
🔹 Category Entry
→ 360° research identifies category trends, gaps in adoption, consumer readiness, and competitor blind spots. Outcome: a clear entry strategy with minimized risk.
🔹 Ad & Campaign Effectiveness
→ With 360°, we blend eye-tracking, recall surveys, and sentiment analysis to measure campaign resonance. Insights guide media optimization + creative tweaks.
🔹 Customer Retention Study
→ 360° research uses user interviews, churn analysis, and in-app behavior tracking to uncover friction points. Outcome: UI/UX fixes + retention strategy.
🔹 Market Expansion
→ Our research covers price sensitivity surveys, cultural dining patterns, and competitor presence. The insights inform local menu partnerships + pricing models.
Stepwise Flow
Stepwise Flow
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